If you’re new to using Facebook pages or just want additional ideas on how to improve the overall functionality and appeal, then we have some great resources to share with you! I am a huge advocate of this system for real estate marketing, because it’s one of the most powerful ways to drive more traffic and gain expert status in a short amount of time.
Since things are constantly being tweaked and improved on Facebook, more and more free apps are continually being created and offered to help spice up your page. In fact, sometimes it can be a little overwhelming. Therefore, let’s review a list of 3 top resources that you can start implementing right away to maximize your results:
1. iFrame Applications: One that I highly recommend for you is “Hosted iFrame.” Instead of just posting everything to your wall, you can create multiple custom tabs for basically anything. Whether you want to upload real estate marketing videos, lead capture offers, or IDX property searches, you can post anything you want using basic HTML code.
Plus, you can choose one of these tabs to be your landing page as well. The application is very user friendly and provides two separate boxes where you can enter text for both fans and non fans, which is a great way to get visitors to “like” your page.
Simply take a screen capture of your offer, tell people to “like” your page to access the information, and then the application will automatically switch over to this content once they become a fan. This is a powerful real estate marketing strategy to help capture more leads.
2. RealBird.com: Speaking of IDX searches, this is a platform that we highly recommend to all of our members. This program is super Facebook friendly, and they even provide HTML code that you can use to place on your page’s tabs. Whether you want to post your listings or offer a property search, this program can do it all for you.
There is both a free and paid version of this, and you can access a lot of the functionality you need without having to upgrade. Plus the system provides free weekly webinars and other support to truly help users get a feel for how to use the platform.
3. RSS Graffiti: Finally, this application can be used to stream content right from your real estate marketing blog to your page. Again, this program is very easy to set up and can be customized to post as little or frequently to your wall as you would like. Updates will then show in each fan’s news feed.
This is a crucial element to implement, because it will continually draw new and frequent visitors back to your money website where you can truly start to build a relationship. This is one way you can turn fans into genuine business opportunities.
Therefore, in order to fully optimize your page, you will want to apply a similar plan of action using these suggested real estate marketing tools or others that are comparable in functionality. Your end goal should be to produce as many conversions as possible and not just drive traffic.
