While many people go to Facebook just to spend some time and relax, busy and serious marketers and big businesses are hoping to capture market shares in their respective targets. This is really just a new evolution in online business because the environment is so unique and different. Even though the Facebook fan pages are becoming a highly popular way to build a database of your fans, another way to leverage Facebook is to build and distribute your own application that’s related to your business in some way. Apps are more powerful than fan pages in the sense they are somewhat mobile whereas the fanpage is not so. If you want to get started with your own Facebook app, then you are reading the right article.
Apps are little programs that are created to fulfill some kind of function or need with hopefully, and preferably, a huge number of people. But what really matters is the fact that your users should be able to have fun when using the app. But the thing about Facebook is people are generally wasting time there, or they want to be distracted for some reason. So the key part of your app is that people must want to use it for reasons that are along the lines of why they are there. The typical Facebook user is fairly young, mid thirties and below; so that is your target audience. While you cannot swipe apps that are already made, there is nothing stopping you from getting ideas from them. Focus on the App’s Copy: Since users don’t like reading much, you have to be smart when writing the copy of your app so that you describe it effectively without taking much space. You have to be clever with this, as you want to tell people what your app does and why it’s so great without boring them with a long description. Be specific and concise since taking up lots of space is a strict no-no. Without straying from the truth, convey the most important advantages of your app and what makes it better than any similar ones out there. When you write your copy, the critical thing is to convey your app’s uniqueness, how it differs from any others. If you want to list your app in directories, which is worth doing, it’s crucial that it’s described in a manner that will make people want to use it. For the sake of consistency, it’s best to describe your app the same way wherever you’re talking about it or marketing it.
This is just like the net, outside Facebook, because marketers and businesses are creating apps all the time. The more you can build beauty, attractiveness or just attention getting in a visual way, then that will be excellent. There is a serious app war going on, and businesses are making more and more outrageously visual apps. No need to get extremely fancy with this, except for the image nature of it, or visual appeal.
Because every feature you add to your app helps it stand out, you can’t afford to ignore even the smallest detail.
